Shockwave Digital Advertising
Our own site: the agency, our services and our pricing, published in full.
shockwave-advertising.comWebsites by Shockwave
How we build websites
Sites we've built, what goes into every build, where we host and register them and why, and the scores Google's own speed test gives them. You can re-run every score on this page yourself.
Sites we've built
Shockwave Digital Compliance
Our accessibility practice for cities and public agencies.
shockwavedigitalcompliance.com
Dethrone MMA
Two martial arts gyms, in Fresno and Clovis: class schedules, coach pages, free-class booking and an AI front desk.
dethronefresno.shockwave-advertising.com
PCH Services
An exterior cleaning company in North County San Diego: services, service areas, a gallery and reviews.
pchservices.shockwave-advertising.comThe two client sites are shown as copies on our address, with their forms switched off, so nothing you type reaches the business.
Every site we build
- Up to seven pages. Typically Home, Services, About, Contact and FAQ, plus two of your choice.
- Fast, by measurement. 95 or higher on desktop in all four Google PageSpeed categories, and 85 or higher on mobile, checked before launch.
- Readable by Google. Schema markup on every page tells search engines your business's name, address, phone and services.
- Built for phones first, with a dark mode.
- Accessible by default. Built to WCAG 2.2 AA and tested with axe-core before launch.
- Search basics done at build. Page titles and descriptions, a sitemap, robots.txt, and Google Search Console and Analytics set up at launch.
- Leads go where you work. For law firms on Clio Grow, the contact form sends each new inquiry straight into Clio's lead inbox. We send a test lead before launch to prove it arrives.
- Yours to keep. You own every line of code.
- Support and hosting. 30 days of support after launch. Hosting is $50 a month, or you can host it yourself.
Why they're fast
Pages are finished before anyone visits
Each page is built ahead of time, so there's no database or plugin work to wait on when someone opens it.
Served close to the visitor
Pages come from a data center near whoever is reading, not from one server across the country.
Images sized for the screen
Photos are saved in modern formats (AVIF and WebP) at the sizes each screen needs, so a phone never downloads a desktop-sized photo.
No page builder, no plugin stack
Very little JavaScript runs on the page, and there are no plugins to slow it down or keep updated.
Where we host, and why
Our sites run on Cloudflare Pages.
Close to every visitor
Cloudflare serves each page from a data center near the person reading it, in more than 330 cities.
Nothing on a server to break into
The site is finished files: no database and no plugins for an attacker to exploit, and no plugin updates to keep up with.
Protected from traffic floods
Cloudflare's standard, unmetered DDoS protection sits in front of every site, and every page is served over HTTPS.
Any change can be undone
Each update is its own deploy, so we can return the site to its previous version instantly.
Sources, from Cloudflare: its network map, DDoS protection and Pages rollbacks.
Where we register domains, and why
We register domains with Cloudflare Registrar, so the domain, its DNS and the site all run on one network.
At cost, every year
Cloudflare charges what the registry charges, with no markup on registration or renewal.
Private by default
Free WHOIS redaction keeps your personal contact details out of public records.
Locked down
Domain locking and free one-click DNSSEC help prevent unauthorized transfers and DNS spoofing.
Yours
The domain is registered in your name. If you already own one, we can transfer it, or point it at the new site where it is.
Source: Cloudflare Registrar.
The scores
| Site | Device | Performance | Accessibility | Best practices | SEO |
|---|---|---|---|---|---|
| Shockwave Digital Advertising | Phone | 95 | 100 | 100 | 100 |
| Shockwave Digital Advertising | Desktop | 100 | 100 | 100 | 100 |
| Shockwave Digital Compliance | Phone | 98 | 100 | 100 | 100 |
| Shockwave Digital Compliance | Desktop | 100 | 100 | 100 | 100 |
| Dethrone MMA | Phone | 100 | 100 | 100 | 69 |
| Dethrone MMA | Desktop | 100 | 100 | 100 | 69 |
| PCH Services | Phone | 90 | 96 | 100 | 69 |
| PCH Services | Desktop | 100 | 96 | 100 | 69 |
Green is Google's own 90–100 band, and scores move a point or two from one run to the next. The client copies, and this page, are kept out of Google on purpose, and PageSpeed counts that setting against SEO; it comes off when a site launches on its own domain. Run any site, ours or anyone else's, through the same free test at pagespeed.web.dev.